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Control Number	104411
Library	Central library
Signature	ER 000394
Title	Marketing management [Edocument]
Author(s)	Kotler, Philip
Publisher	Essex : Pearson Education, 2009
Description	929 pagina's : illustraties
Series	Pearson One Series ; 1
ISBN	9780273718567
Notes	European edition. - Met sum.. - Met bijl.. - Met index
Subjects (Dut.)	VERKOOPBEVORDERING; MANAGEMENTSTIJLEN; MARKTONDERZOEK; VERKOOPANALYSE; PRODUCTMANAGEMENT; PRODUCTSTRATEGIE; PRIJSSTRATEGIE; CONCURRENTIE; CONSUMENTENGEDRAG; VERKOOPMETHODEN; PROMOTIEMETHODEN; DISTRIBUTIESTRATEGIE; KLANTENDIENST; DIENSTENMARKETING

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